Saturday, November 19, 2011

A New Game Plan for Penn State

Dear Penn State board of trustees, my sympathies to your students and graduates, many of whom will be branded for years as "less than" due to the Sandusky-PSU child sex-abuse scandal.

Suggest your school emphasize entrepreneurialism even more than currently, because your children (yes, that's what they still are to us parents who send them to school) will be branded by a tarnished Penn State brand. Starting businesses will be the best way for PSU grads to be employed, so get going putting together a new plan to boost your business school. 

As for the business world, one brand management executive says it will take 25 years for PSU to regain its good name. If so, then today's 17-year-old freshman will be 42 before cleansed from the scandal's dirty bathwater.

Imagine, 25 years, more than a generation. A generation without sympathy.

That's what you big shots at Penn State have wrought for your children. You all should seek redemption by cooperating with authorities and putting forth an honest effort to help, not hinder, investigations. Do any cost. 

Remember, you are now in a "No Sympathy Zone" -- and it stretches more than a country mile in Happy Valley.

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